First impressions matter and you only get one chance at it. Having a gifted graphic designer in your corner goes a long way in changing the way your customers view your product. The worlds of graphic design and marketing have become one and strike the perfect balance between information and art. That is the reason why tech giants like Google and Apple have had great success in using bold designs to market their products.
Many businesses are quick to cut down on the creative budget when the finances are tight without realizing that the rejected stone could save their business, with routine business activities taking up most of your time at the workplace, it may be easy to ignore the importance of building your company’s identity. That changes today. It’s time to give your business a new look. Our 6 points will show you how to use graphic design in growing your market share.
Your business’s entire reputation rests upon your brand. The image you create in a brand should highlight every aspect of your business and at the same time be attractive, functional and professional. Think of branding as a way of gaining recognition and earning the trust of your customers. The more your symbols are recognizable; the more your market share grows as customers feel proud of associating with your brand. This is a rule of thumb used by fashion houses and giant tech companies in marketing.
To create the right branding strategy, you have to ask yourself:
- What does your business stand for?
- What are some of your core values?
- Who are your target customers?
- Is your product unique?
- Do you have a competitive selling point?
A professional graphic designer answers the preceding questions by creating the perfect blend of typeface, colors imagery to set the right corporate mood. Not to mention the fundamental idea of how a logo, slogan, website and business cards make up a large part of your brand. The right design will give your brand the consistency that your customers will appreciate.
2. Build a Company Logo
A logo is merely a symbol of a business’s identity. It is how customers set apart your business from the rest. The logo could be in the form of a slogan, symbol, signature or a mark. It should be noted that a company logo doesn’t explain what the company is about. It is only used as a tool for identification.
Think of the logo as a way through which people become familiar with your business just as we use names to identify each other. A good name makes the person seem cool and interesting enough to get to know. On the other hand, a common name makes someone seem average and on occasion, an object of ridicule. The point is to make the logo memorable and functional for your target audience.
You may have noticed that some companies make a few tweaks to their logos. Well, flexibility maintains your company’s identity and people do get bored from staring at the same image for a long time. A great graphic designer will know how to adjust the logo with time and make it better without distracting the audience from the brand message.
3. Website Design
Great web design is what makes an audience want to stick around and learn more about what you have to offer. It gives them a reason to become your customer. Visual content is easier to process than text. Meaning that your audience will first look at the images, shapes and color schemes on your web page before they start reading anything.
Graphic design makes the content on your web page look as appealing as possible satisfying the needs of your audience. The graphics and images need to match with the content. The overall feel of the web design also needs to represent your company’s brand, core values, and activities.
Web design is not just about making your website look attractive. It should also entice the buyers to buy. A well-crafted website can direct the audience to click the buy button or reach out for your contacts, but remember, web design and web programming are two completely different skill sets, based on completely opposite functions.
Shoe Companies like Nike, Adidas, and Reebok have used bold fonts and typefaces to market their products. The benefit of using a bold font can be, that it is much easier to read and at the same time projects a feeling of strength and confidence. What’s more is that it only takes a few seconds to capture your audience’s attention.
This doesn’t mean, that one must chose a bold font to have an advantage to other companies. It is essential that the font, which is just one part of the whole branding, represents the company. Choosing the right font means: Make your target audience want to read your message. And – make it as easy and enjoyable as possible.
Whether the font is bold, colored or even upside-down, make sure it sticks in people’s head. This goes for any kind of medium, you want to communicate through – books, posters, pamphlets, social media graphic or flyers.
5. Graphic Designs On Merchandise
If your business uses promotional items as part of the marketing strategy, then it’s time to incorporate graphic design into those products. Each item you offer your customers for free should be good enough to walk around with or posted on their social media page. Do you giveaway promotional shirts that are only good for sleeping in or do they have a message that can be shown off to the public? Same goes for mugs, caps, pens and other promotional items.
Promotional items serve as an extra advertising space. The better the graphics on the item the more likely a customer is to share it with their friends and family. That, in turn, grows your business since people feel like they are more familiar with your product. They will also want to own products that are associated and on point with your brand, creating other financial opportunities for your business
Colour plays a crucial role in marketing psychology. It affects the customer’s decision making by creating a perception in the customer’s mind of what your business is all about. Blue, for instance, reduces anxiety and creates a sense of dependability and sincerity. That’s why it’s used on many social media platforms like Facebook, Twitter, Linkedin.
Graphic design entails using harmonious color combinations based on the CMYK profile (cyan, magenta, yellow, black) or on the RGB profile (red, green, blue) to create sleek designs. Smooth color combinations can catch an eye that is across a crowded room and pulls in someone to see what the message is about.
To Wrap Up
Graphic design in marketing is only strong if your target audience gets what you are trying to put across. It is a communication and selling strategy that aims to show rather than tell your audience what makes you unique and worth their time and money. You should spare no costs when hiring a professional graphic designer. A cheap design will entail poor graphics that are not ready for printing or showcasing to your audience. Plus you will also spend more on hiring a new designer.