Brand Identity – The Power of Logo Design
Think about a famous brand. Coca-Cola, maybe McDonald’s? Chances are, the first thing that pops to mind when you hear either of those words is their logo. For example, as simple as the McDonald’s logo is, it’s recognizable anywhere in the world.
Even if you’ve never had a Big Mac, you’ll still know the logo, and recognize it in an instant. It is every businesses dream to reach these heights. A misconception many people have is that the logos are only famous because the companies are. While this is true to an extent, a good logo can mean the difference between success and failure in business.
A Good Logo Ensures An Excellent First Impression
The first thing your customer will see about your business is likely to be your logo. This means that your logo is also what they form their first impression of you, and in this world of half-second impressions, you’ll have a tough time making a good one without an equally good logo.
A logo represents your business in its entirety, you want it to reel your customers in and make them trust you. This is why it’s important to have a professional do it, because they’ll be able to set up a logo that is both descriptive of your business, as well as simple and memorable to your customers.
A Good Logo Makes Creating Brand Identity A Breeze
Your logo is the basis of your brand, it is the first thing your customers see, and the most important thing for them to remember. Your logo will inevitably become the graphic representation of your brand, as well as being what your customers associate with it.
Even companies such as Netflix, which started with a fairly mediocre logo, quickly adapted to a better, more professional logo once they rose to fame.
In addition to this, a good, sleek logo helps with advertising because it is much easier to place in ads, as well as to put on the pack
It Projects A Professional Image
A bad logo can have a severe impact on your business. If it’s too cluttered, too clunky, or you merely picked a bad font or color scheme, your customers could get an unprofessional and unrefined vibe from your business.
After an impression like this is made, it is really hard to come back from it, even if you offer the most quality and professional service. Because of this, it’s very worth your while to hire a professional designer, or agency to make your logo. Think about for example KFC, its logo is simple, professional and characteristic. The old man’s face also promotes trust, on the other side you have a company like Apple.
Their logo is practically the definition of minimalist, it shows everything they would want to be. A sleek, well-designed, premium technology company. Their logo communicates this message with no words needing to be exchanged, it also radiates professionalism, making customers trust it.
Making your logo look professional is critical for a budding business or startup. When it comes to luring in those first customers, you need to use every advantage at your disposal, so the small expense of finding someone to design a quality logo is money well spent.
Your Customers Will Remember You For It
One of the most difficult challenges in marketing these days is remaining in your customer’s thoughts. Making them look at your brand once or twice and having them memorize it. This helps because of fame and recognition, after all, a business isn’t famous until it’s well recognized.
A good logo will etch itself into your customer’s subconscious, they’ll remember your logo from the very first time they see it. This builds a subconscious trust in your customer, as humans are wired to trust that which they know and remember.
That said, a design that “pops” more is not necessarily more memorable. While simply putting a vast array of colors might seem to be memorable, to a customer it simply appears like a clutter of colors. Unlike that, a professional designer can make a brand-ready, memorable design for your logo that will stay with your customer for months.
It Sets You Apart From The Crowd
In the world of constantly spawning, rapidly evolving startups, your business will need to find ways to separate itself from its competition. Chances are, you’re not the first or only ones attempting your idea, what matters most, is execution.
A unique, eye catching, and memorable logo will help you stand apart from the crowd and solidify your position in the industry. This is especially valuable in the infancy of a business, as at that point, every way to set yourself apart from the competition, and get those donations, get those angel investors, is welcome.
This is why many newborn startups elect to employ a designer at the very start of their business. Even with a bootstrap business, starting on Kickstarter or another crowd-funding platform, a clever design can be a massive asset.
Where Do I Get A Good Logo?
Finding a good logo designer can be a difficult and tedious process. An in-house designer can get expensive, and could be considered overkill for a young startup.
A freelance designer is a good idea for a logo, especially one with a lengthy portfolio of positive client reactions. Ultimately, the best choice to get a good logo designed for your business will be an agency.
An agency has the quality and track record of a freelancer, except they will find the best freelancer, or worker for the job, one most experienced with your industry.