INNOVATION IN TECHNOLOGY AND DESIGN

Client

Omni

Expertise

Identity Design / Animation / Rendering / Iconography / UI UX

Showcase
Insights

Client

Omni

Expertise

Identity Design / Animation / Rendering / Iconography / UI UX

Bringing Two Worlds Together

Where technology meets environment: OMNI bridges the gap by leveraging innovation in a climate-conscious world. OMNI’s new CBD bottle refilling machine has 10 key features all contributing toward reducing harm to our environment.

OMNI’s brand promise is quite straightforward: High-quality output, low carbon footprint.

Our job was to create a high-end brand that was different from all other bottle filling services, a brand that would scream innovation and precision.

Precision In Essence.

OMNI stands for precision, which is represented with an elegant and smooth letter-mark logo where red and purple are in contrast under black dominance. All information is reduced to the core minimum, creating space to experience and interpret the flawless design – ‘Clean’ and ‘precise’ are OMNI’s visual language’s attributes.

Precision In Essence.

OMNI stands for precision, which is represented with an elegant and smooth letter-mark logo where red and purple are in contrast under black dominance. All information is reduced to the core minimum, creating space to experience and interpret the flawless design – ‘Clean’ and ‘precise’ are OMNI’s visual language’s attributes.

Precision In Essence.

OMNI stands for precision, which is represented with an elegant and smooth letter-mark logo where red and purple are in contrast under black dominance. All information is reduced to the core minimum, creating space to experience and interpret the flawless design – ‘Clean’ and ‘precise’ are OMNI’s visual language’s attributes.

Starting Point & Challenges

ACL Creative Studio was commissioned by OMNI to create a recognisable brand identity for their newly released product.

OMNI is a B2B company selling automated CBD bottle refilling machines – targeting CBD bottles positioned OMNI in a unique market niche that combines two major industries: health and technology and currently has no direct competition.

OMNI’s indirect competition, on the other hand, is extremely tough. It was essential that we could come up with a concept that stood out from the current market leaders (competition landscape section inc.).

Solution

Accentuating OMNI’s green qualities was a major player in differentiating from other standard bottle refilling services. OMNI’s visual identity also played a huge role, with a minimalistic and clean look, a clear typeface, and a solid competition-opposing color, OMNI appears bold, high-end, and professional.

Throughout the development of internal and external communication, we determined that OMNI would feature ‘precision’ and ‘clarity’, which will be exhibited in their marketing, teasers, demos, presentations, packaging, and website.

Research & Analysis

Competition Landscape

As mentioned, there is no direct competition when it comes to CBD bottle filling. However, there are plenty of generic bottle filling companies that we can refer to as indirect competitors – we found that most of these companies do not invest much of their effort in visual appearance and seem to have old-school logos and websites that are overcrowded and difficult to navigate.

There’s one competitor that positions itself as the market leader: ‘Pack Leader USA’. They present themselves as well-structured and qualitative. Their decision to go for a bold brand paid off, as it captures the consumer’s eye drastically increasing credibility and engagement.

We learned that our minimum expectation in order to compete with ‘Pack Leader USA’ is to differentiate our approach from the rest of the market, showcasing a modern visual identity that people can resonate with, and structuring and narrowing down a load of information in a simple and concise manner.

Logo Creation

Constructing the Logo

Our logo creation process starts with a discovery session where we make sense of all the data and research we collected. We try to define key characteristics for the logo, in this example, we went with ‘professionalism’, ‘trust’, and ‘precision’.

Making a logo from scratch is no walk in the park, so we sit on an empty drawing board and begin several brainstorming sessions. In the process we discuss, tweak, and trash several sketches, slowly moving more and more concepts to the next stage where they can be selected as ‘potential winners’.

No final decision is made at this stage. The creation of the logo goes hand-in-hand with the visual identity, so our sketches can’t be finalized until we can clearly run every candidate through a mocked-up version of the final product.

Play Video

Identity Style

Setting the Tone

Changing OMNI’s visual identity isn’t enough to properly differentiate the brand from its competitors. Sometimes we need to take bigger risks and have the courage to build something that people not only like, but love!

In our refined style scape, we present OMNI as a bold fellow campaigner that underlines values such as ‘cutting-edge technology’, ‘innovation’, and ‘precision’, while communicating added qualities of providing a top-quality product and being pro-environment.

Iconography

Explaining the Product

There are 10 key features tied with each OMNI CBD bottle filling machine. Here we developed a system that simplifies the communication for every icon:

1) Remote Connectivity
2) Accurate Fill Volume
3) Electric Operation
4) Rapid Process
5) Easy Calibration
6) Compact Build
7) Even Heat Distribution
8) Enclosed Case
9) Large Touch Screen GUI
10) Precise Temperature Control

See some behind-the-scenes-shots on the left hand side.

Rendering

The Touch of Excellence

OMNI’s brand was created out of sheer passion and it’s the by-product of ACL’s enthusiasm, determination, attention to detail, pride, and care. Today OMNI brings an astonishing visual identity that aligned with its mission, vision, and values has the potential to become one of the greatest services in the bottle filling market.

Play Video

Exposing the Brand to the Public

The newly designed yet unlaunched brand of OMNI is at the stage of collecting critical feedback, piling up press releases, and testing its stability and perception. It will be exposed to the public in a few months.

Results

When given the option to choose 2 market leaders out of 9 competitors, OMNI tied with the current market leader ‘Pack Leader USA’. (Graphic 1)

When comparing the homepage appearance (above the fold) of OMNI and Pack Leader, 58% of survey participants were more likely to engage with OMNI. (Graphic 2)

When describing the perception of the brand, participants used some of the words you can find in the word cloud below.

Credits

Project Management
Aaron Leaman
Art Direction
Catherine Flores
Design
Catherine Flores
Animation
Connor McGregor,
Sam Gerdes
Product Rendering
Edward Hoare
Video Rendering
Roman Маrtynov

Awards

Behance
Awwwards

Press

ligature.ch
blog-xy.com

Credits

Project Management
Aaron Leaman
Art Direction
Catherine Flores
Design
Catherine Flores
Animation
Connor McGregor, Sam Gerdes
Product Rendering
Edward Hoare
Video Rendering
Roman Маrtynov

Awards

Behance
Awwwards

Press

ligature.ch
blog-xy.com

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