As mentioned, there is no direct competition when it comes to CBD bottle filling. However, there are plenty of generic bottle filling companies that we can refer to as indirect competitors – we found that most of these companies do not invest much of their effort in visual appearance and seem to have old-school logos and websites that are overcrowded and difficult to navigate.

There’s one competitor that positions itself as the market leader: ‘Pack Leader USA’. They present themselves as well-structured and qualitative. Their decision to go for a bold brand paid off, as it captures the consumer’s eye drastically increasing credibility and engagement.

We learned that our minimum expectation in order to compete with ‘Pack Leader USA’ is to differentiate our approach from the rest of the market, showcasing a modern visual identity that people can resonate with, and structuring and narrowing down a load of information in a simple and concise manner.