Starting Position

ACL Creative Studio was commissioned by Omni, a CBD bottle refilling company, to create a recognisable brand identity for their new product.

Challenge

Being positioned in two different market segments; health & wellness, as well as technology, ACL was challenged to create a visual Identity that combines the two market areas, whilst enabling Omni to stand out in their extended and competitive landscape.

Solution

A minimal and solid logo, clear typeface and a strong, competition-opposing color palette sets the tone of Omni’s visual appearance: bold, high-end and professional.

Throughout the brand, Omni aims to communicate precision and clarity, as these are their key features.

This is expressed in all internal and external communication measures; stationery, packaging, pitch deck presentation, landing page.