GROWTH IN TECH SALES AND EDUCATION

Client

Uvaro

Expertise

Web Design / UI UX

Showcase
Insights

Client

Uvaro

Expertise

Web Design / UI UX

Accelerating Tech Sales Careers

Uvaro brings a better and modern way to grow your career by providing extremely accessible training, on-demand support, and best-in-class tools that help students build their own success.

Uvaro is the first online program to blend training, technology, and work experience into a single tech sales career accelerator. Their mission is to help more people find their passion and realise their true potential. 

The Transformation

The Transformation

Uvaro doesn’t only transform the lives of their own students but is undergoing a transformation itself. The current rebranding uncovers Uvaro as the community-based professional elite tech sales education program. The all new look helps students envision their own great future and invites them to take action in improving their careers and reaching their dreams.

Uvaro is work-integrated, tech at heart, fully remote education program, with live interactive sessions.

Starting Point & Challenges

Uvaro, a Tech Sales Education company commissioned ACL Creative Studio to redesign their Website.

Uvaro was a young company and couldn’t afford to invest in a proper visual identity, until recently. They required a cohesive web design that represented who they were and what they stood for: A rebellious group of mentors with the mission to help people find their passion and realise their true potential.

The main challenge was to create a representative website with little to no information, the lack of brand strategy was considerable and there were almost non-existing design guidelines. Another significant delimiting factor was having to stick to the existing web font and logo.

Solution

Keeping Uvaro’s logo, brand colours and web font, we created a slick web solution leveraging bold elements that combined the elite and rebel side of Uvaro.

Using genuine and authentic imagery throughout the website brought a human touch that connected visitors to the brand. 

Research & Strategy

1) Brand Essence

In order to decipher what visual language was best, we created a word cloud showcasing all of Uvaro’s brand qualities at a glance. It gave us the base on which to build Uvaro’s personality and understand the way they want to be perceived by their customers.

2) Competitor Research

Researching Uvaro’s closest competitors was a major part of this project. It gave us a clear visual overview of where Uvaru currently stands, and where it could be. Unlike the generic techy startup, Uvaro had the chance to stand out by presenting themselves as the elite in the field. We soon discovered that a minimal text and a strong hero section were vital here.

3) Moodboard

With the brand personality information and the competitor research at hand, we were able to create a moodboard portraying the overall look and feel of Uvaro’s new brand and website. It served as the basis for all our upcoming decisions.

User Experience

Page Architecture & Wireframes

Structuring the whole website and pages was challenging, we prioritized setting a foundation for the wireframes, then sketched a structure for the content on every single page. This part was essential for focusing on the flow rather than the look.

User Interface

Design Concepts

Based on the competitor research, user flow, guidelines, color palette, wireframes, and the moodboard, we were able to create design concepts for each page without getting lost in endless possibilities. We maximized the UX by keeping the flow throughout the website smooth and easy to navigate.

Technical Design

Once the concept for each page was finalized, we created an elaboration of the whole site. Being closely tight to the development team throughout the whole process made the handover of the info a lot easier and more efficient.

Results

Demo Day

On the launch day, Uvaro went from a stand-alone page to a full-fledged funnel with a professional, modern and trustworthy feel to it (demo day and hot sheet went live together). 

The competitive advantage defined was to have an open event where we shared the names of students who graduated in a transparent manner. Which at the same time gave the students the ability to be publicly recognised and improve their online presence.

The branding elements were sprinkled throughout the entire event, giving Uvaro a consistent and professional vibe.

We worked together with Uvaro to identify elements that we can replicate on other pages to save on cost of design and implementation (i.e. carousel posts, red triangle, and similar).

We shifted from a mediocre startup to a professional tech sales education program within a single month.

Hotsheet

The brand new hot sheet landing page increased qualified form submissions to 60 since the day of launch. It played a key role in building the right audience.

The Course Overview page ranked #1 on the 1st page of Google for the keyword “tech sales course”.

Leveraging previous design elements (box grid, course grid, social proof) helped cut down on production time and costs, the result was a clear and concise page.

The new engaging design accounted for a significant reduction of bounce and exit rate on the page, meaning people were staying and interacting with the page a lot longer.

Course Overview

The Course Detail page has moved to the 1st page on “saas sales training” google search.

We were able to reduce the bounce rate approx 15% and found significant improvement on the number of sign ups for the syllabus which is a critical document in the top funnel.

The feedback on the application process was well received. It breaks it down into easy to understand sections which previously wasn’t shared on the website but was a commonly asked question. The redesign created an immediate reduction in number of times it was asked, as we responded to the main request to add easy and clear payment options which are displayed in bright red and not hidden away.

We also produced better results by grouping and organizing landing pages based on geo-localization (/toronto, /boston, /atlanta), which helped target the right audience and rank better on Google.

– More time spent on page.
Significant reduction in bounce rate.
Improvement on CTRs and conversions.
More qualified prospects interacting with the CTA.

Course Details

The Course Detail page ranked to the 1st page on Google for the keyword “saas sales training”.

We were able to reduce the bounce rate to approx 15% and found a radical improvement in sign-ups for the syllabus which is a critical document at the top of the funnel.

The feedback on the application process was well recorded, monitored and addressed. A few commonly asked questions weren’t answered so we proactively implemented easy-to-understand sections on the page.

We structured a crystal clear breakdown of the details of each course portion that made it easy for students to understand the content of the course and set the right expectations.

Credits

Quality Control and Management
Aaron Leaman
Art Direction
Catherine Flores
Design
Catherine Flores
Animation
Sam Gerdes

Awards

Behance
Awwwards

Press

ligature.ch
blog-xy.com

Credits

Project Management
Catherine Flores
Aaron Leaman

Art Direction
Catherine Flores

Design
Catherine Flores

Animation
Sam Gerdes

Awards

Behance
Awwwards

Press

ligature.ch
blog-xy.com

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